With large numbers of people now owning smart phones with built in cameras, there has been a great amount of press regarding the new spate of augmented reality adverts, where one can simply point their smartphone at something, and a virtual layer can be superimposed over the real world. Today I decided to visit the world of augmented reality.


I had not stumbled across the augmented reality adverts in real life before, I had just seen them discussed in news articles etc, but while in a camera shop, I came across a number of advertising postcards for Panasonic‘s new G3 camera. The cards stated ‘To bring this card to life, download Aurasma Lite from the App Store. Point your smart phone/device at the image to access special, extra content.’

It was almost something out of Harry Potter, especially with the instructions on how to ‘bring things to life’. Continue reading about Augmented reality >>

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