I was curious and excited when I first saw these white beauty- pineberries. They are about the same size as wild strawberries, except that they look like their albino cousins. White body and red seeds- very odd looking indeed!
I like how they played tricks on my senses. While they looked like strawberries, pineberries actually carried an amazing sweet fragrance similar to that of pineapples. This aroma was even stronger at room temperature.
Just when I thought they would taste like pineapples, I was wrong again. They actually tasted a lot like wild strawberries, which have a strong and intense flavour comparing to normal strawberries. Exactly why are they white and red? I have no idea! Apparently, Pineberries begin life as green berries, just like normal strawberries. They then turn white gradually. By the time their deeply set seeds turn deep red, the white fruit is deemed ripe.
It is fun to eat and it is tasty. Though £4.99 for 100g, it might be the most expensive strawberries I am going to have this season! They are now available on the shelves of Waitrose for a limited period. They first came out on 1st April last year when everyone thought it was an April Fool’s joke. But within less than an hour, they were completely sold out. I did not get to try any! I am glad that I had better luck this year!
Winkypedia 
There is nothing inside the pineberries…. interesting! I don’t see any of this in Canada yet…
And I have a feeling that they may not be available in US neither as this post has been retweeted a lot over there!
Interesting…. Although looks a bit off-putting to eat!
I’m rather curious of these fruits, although I have doubts if these GM or natural…..
True, no idea of they are GM or not. But they smell fantastic. I bet you will want to try one when you see them.
I read about this and totally forgot to buy some. I guess I’ll have to wait until next year.
Unfortunately, yes. Though I think it is gaining popularity which means Waitrose is likely to stock more next year!